2012 All-Star Game
This annual exhibition game takes over the host city with a weekend full of fan experiences and events. With the 2012 All-Star Weekend taking place in Ottawa, Canada, inspiration for the events graphics were pulled from the surrounding ornate architecture. The hockey themed pattern was developed with a regal flair. 

Infinite Scale Design Group

2011 All-Star Game
The 2011 All-Star Weekend was held in Raleigh, NC. Paying tribute to the cities team, the Carolina Hurricanes, a graphic system of ice and storm was developed from which the players emerged.